I didn't write that title. I hired a headline writer to come up with it, who thought I'd get more readers with something inflammatory. My editor told me to tone it down so I redacted a word. Readers will have to guess what it is. All three of us plus my two proof-readers knew it wasn't true, but we went with it regardless because controversial headlines get more clicks.
Eating Meat Shrinks Your ****!
Eating Meat Shrinks Your ****!
Eating Meat Shrinks Your ****!
I didn't write that title. I hired a headline writer to come up with it, who thought I'd get more readers with something inflammatory. My editor told me to tone it down so I redacted a word. Readers will have to guess what it is. All three of us plus my two proof-readers knew it wasn't true, but we went with it regardless because controversial headlines get more clicks.